Patagonia: Zoom Out to Zoom In

According to Adweek, “79% of people ages 18-44 have their smartphones with them 22 hours a day”

We cannot eradicate technology from our lives, but we can teach people how to self-regulate their usage,build restrictions, and boundaries so that they can live healthy lives. “Zoom Out to Zoom In” aims to inspire the “digital detox dreamers” to leave their devices temporarily, and connect with nature

Type: Digital Banner Ads

Team: Komal Pawar (Art Director/Copywriter) and Hillary Chang (Art Director)